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Developing a solid marketing strategy, especially for a niche market like financial services, is crucial for your firm's success - and its bottom line. According to the market research firm yankelovich, the average media consumer sees between 3,000 and 20,000 marketing messages per day, depending on how you qualify exposure. Here are keys to a great small business marketing strategy the problem is almost always that you haven’t narrowed your target market definition enough to be.
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